"Wool is not only one of the oldest fibres known to mankind, it is also one of the most beneficial"
The Campaign for Wool

The Campaign for Wool is a cross sector initiative led by its global patron; His Royal Highness The Prince of Wales. Established in 2010, the campaign’s mission is to promote wool as a natural renewable and biodegradable alternative to synthetic fibres. Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses. Anderson and Shepard feel thoroughly proud to be a part of this campaign in various ways.

The Dumfries House Wool Conference

The Dumfries House Wool Conference was held in September 2016 and was organised by Campaign for Wool. It gathered the key members of the wool industry encompassing fashion, interior, manufacturing and retail to discuss the challenges currently facing the industry and how to approach the future. His Royal Highness Prince Charles, Patron of the Campaign for Wool gave many important messages on the importance of wool,  along with many other key speakers and wool advocates. Our Coat Making Apprentice, Liberty Clayton, made a tweed field jacket that was displayed at the conference.

HRH Prince Charles speaking at the conference.
HRH Prince Charles with apprentices at the conference
Apprentice Coat Maker Liberty Clayton with John Walsh, Managing Director at Abraham Moon.
Sheep on the Row

Sheep on the Row first took place in October 2010 and then again in 2015, to mark the start of Wool Week. The Campaign for Wool’s aim is to promote and celebrate the natural, renewable and biodegradable qualities of wool and to showcase the close relationship between wool and the menswear industry. Both events saw Savile Row transformed into a green pasture, with 30 Bowmont Merino and Exmoor sheep grazing.  Two barns were erected to focus on the landscapes of the main wool growing countries, Australia, New Zealand, South Africa and the UK. Anderson & Sheppard joined other bespoke tailoring houses to dress a model in fine woollen cloth.  In 2015, we made an ivory pea coat with a half-belt and box pleat at the back and a quilted lining.  The cloth is Holland & Sherry 983009 27 oz. Our model also wore moss green Harris Tweed trousers with cross pockets, a hip pocket with flap and a button fly. The cloth is Holland & Sherry 892027 16/17 oz.

Sheep on the Row 2015
Sheep on the Row 2010