The Campaign for Wool – Sheep on the Row

By Colin on 7th October, 2015


The Sheep on the Row event marked the start of Wool Week which is taking place between the 5-11 of October. The Campaign for Wool’s aim is to promote and celebrate the natural, renewable and biodegradable qualities of wool, and showcase the relationship between wool and the menswear industry.




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Exmoor Sheep on the field


Savile Row was transformed into a green pasture, with 30 Bowmont Merino and Exmoor sheep and two barns, focusing on the landscapes of the main wool growing countries, Australia, New Zealand, South Africa and UK.

The shops along the row also opened their doors to visitors to demonstrate how wool is used to make bespoke garments by the British tailoring industry.


17 Clifford Street Shop Window

25 tailoring houses took part, and each dressed a model in bespoke clothing made of fine woollen cloth.

Our model wore an ivory bespoke pea coat with a half-belt and box pleat at the back and a quilted lining. The coat was cut by Leon Powell and the cloth is Holland & Sherry 983009 27 oz. Under the jacket is our oatmeal woollen funnel neck boat builder sweater by Inis Meain

The moss green Harris Tweed trousers with cross pockets, a hip pocket with flap and a button fly, were cut by our trouser cutter Oliver Spencer. The cloth is Holland & Sherry 892027 16/17 oz.

Shoes from Trickers

Many thanks to all those who were involved in Sheep on the Row and to all who came down to support the campaign.

For more information on the Wool Week and the campain for wool visit










A. A. Gill

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